Cookie Policy
Last updated: August 5, 2026
This Cookie Policy explains how Shenzhen Funder Industrial Co.,
Ltd., operating under the FunderLED brand
(“FunderLED,” “we,” “us,” or “our”), uses cookies and similar
technologies when you visit
https://funderled.com/.
This Cookie Policy should be read together with our
Privacy Policy.
Analytics and Advertising storage are disabled by default and are
enabled only when you provide the corresponding consent through
our cookie banner.
1. What Are Cookies and Similar Technologies?
Cookies are small text files that a website may store on your
computer, mobile phone, tablet, or other device when you visit
the website.
Cookies can help a website operate correctly, remember user
preferences, understand how visitors interact with the website,
and measure the performance of online marketing activities.
We may also use technologies that perform functions similar to
cookies, including:
- Browser local storage
- Google tags
- Tracking pixels
- Website scripts
- Device and session identifiers
- Consent-status signals
In this policy, the word “cookies” may be used collectively to
describe cookies and similar storage or access technologies.
2. Who Is Responsible for This Website?
This website is operated by:
Shenzhen Funder Industrial Co., Ltd.
Brand: FunderLED
Website: https://funderled.com/
For contact information, please refer to Section 13 of this
Cookie Policy.
3. Why We Use Cookies
We use cookies and similar technologies for the following
purposes:
3.1 Operating and Securing the Website
Necessary technologies support essential website functions,
maintain security, save privacy preferences, and help prevent
fraudulent or malicious activity.
3.2 Measuring Website Performance
With your consent, Analytics technologies help us understand
how visitors use the website, which pages are viewed, how
visitors navigate between pages, and whether website content
and functions perform correctly.
3.3 Improving Content and User Experience
Analytics information may help us improve product pages,
website navigation, downloads, contact paths, page performance,
and the overall user experience.
3.4 Advertising and Campaign Measurement
With your consent, Advertising technologies may help us measure
whether advertising campaigns lead to website visits, enquiries,
downloads, or other relevant interactions.
Advertising functions may also support conversion measurement,
campaign reporting, remarketing, or advertising personalization
where those services are enabled.
4. Legal Basis for Using Cookies
Necessary technologies are used where they are required to
provide website functions requested by the visitor, protect the
website, maintain security, or remember privacy preferences.
Analytics and Advertising technologies are used on the basis of
your consent where consent is required by applicable law.
You are not required to consent to optional technologies in
order to access the main content of our website.
5. Cookie Categories
5.1 Necessary
Necessary technologies are required for basic website functions
and cannot be disabled through our Cookie Preferences panel.
They may be used to:
- Save your Cookie Preferences
- Maintain website security
- Support essential website functionality
- Prevent fraudulent or malicious activity
- Maintain technical stability
5.2 Analytics
Analytics technologies help us understand how visitors interact
with the website.
Depending on the Analytics service used, information may include:
- Pages viewed
- Website events and interactions
- Approximate geographic region
- Browser and device type
- Referring website or campaign
- Session information
- Website performance information
Analytics storage is disabled by default and is enabled only
after you provide Analytics consent.
5.3 Advertising
Advertising technologies may be used to measure campaign
performance and understand whether an advertisement resulted
in a relevant website interaction.
Depending on the advertising services connected to our Google
tag, Advertising technologies may support:
- Advertising conversion measurement
- Campaign attribution
- Remarketing
- Audience measurement
- Advertising personalization
Advertising storage and advertising-related data processing are
disabled by default and are enabled only after you provide the
corresponding consent.
6. Cookies and Technologies Currently Used
The following table describes the principal cookies and similar
technologies that may be used under our current website
configuration.
| Name | Provider | Storage Type | Category | Purpose | Duration |
|---|---|---|---|---|---|
| funder_cookie_consent_v1 | FunderLED | Browser local storage | Necessary | Stores whether you allowed or rejected Analytics and Advertising technologies, together with the date on which your preferences were updated. | Up to 365 days, or until you reset your preferences or clear browser storage |
| _ga | Google Analytics | First-party cookie | Analytics | Used by Google Analytics to distinguish website users when Analytics consent has been granted. | Up to 2 years, subject to browser restrictions and configuration |
| _ga_<container-id> | Google Analytics | First-party cookie | Analytics | Used to maintain information about a visitor’s website session when Analytics consent has been granted. The final part of the name varies according to the Analytics identifier. | Up to 2 years, subject to browser restrictions and configuration |
| _gcl_au | First-party cookie | Advertising | May be used for advertising efficiency and conversion measurement when a corresponding Google advertising service is enabled and Advertising consent has been granted. | Usually up to 90 days, depending on the connected service and configuration | |
| _gcl_* | First-party cookie | Advertising | May store campaign or conversion information after a visitor interacts with a Google advertisement, where the relevant Google advertising service is enabled and consent has been granted. | Usually up to 90 days, depending on the connected service and configuration |
Not every technology listed above will necessarily be created
during every visit. Analytics and Advertising cookies are only
created when the relevant service is enabled and you have
granted the corresponding consent.
Cookie durations shown above are typical or maximum durations.
Actual retention may be shorter because of browser restrictions,
user settings, service configuration, or manual deletion.
7. Google Services and Consent Mode
Our website uses the following Google tag:
GT-PBCVZ8XR
This Google tag may connect the website to one or more Google
services, including Google Analytics and, where configured,
Google advertising measurement services.
We use Google Consent Mode to communicate your Cookie
Preferences to connected Google services.
The consent states controlled by our website include:
- Analytics storage
- Advertising storage
- Advertising user data
- Advertising personalization
- Personalization storage
Before you make a choice, Analytics and Advertising consent
states are set to denied.
The Google tag may load before you make a choice. However,
while the relevant consent state remains denied, it is
configured not to read or write normal Analytics or Advertising
cookies for those purposes.
Depending on the Google services connected to the tag, limited
cookieless technical and consent-status signals may be sent to
Google while consent is denied. These signals may be used for
limited measurement, reporting, security, and modelling
functions supported by Google Consent Mode.
When you grant or withdraw consent, the website sends an updated
consent state to Google so that connected services can adjust
their storage and processing behaviour.
More information about Google’s privacy practices is available
through:
Google Privacy Policy
How Google uses information from sites or apps that use
its services
Google Business Data Responsibility information
8. Your Cookie Choices
When you first visit our website, the cookie banner provides
the following choices:
8.1 Accept All
This allows Necessary, Analytics, and Advertising technologies.
8.2 Reject All
This keeps Necessary technologies active but rejects optional
Analytics and Advertising storage.
8.3 Customize
This allows you to separately enable or disable Analytics and
Advertising technologies.
Necessary technologies remain active because they are required
for security, essential website functions, and saving your
Cookie Preferences.
Continuing to browse, scrolling, closing the banner, or not
selecting an option is not treated as consent to optional
technologies.
9. Changing or Withdrawing Your Consent
You may change or withdraw your consent at any time.
Select the Cookie Settings link in the website footer, or use
the button below, to reopen the Cookie Preferences panel:
Withdrawing consent does not affect the lawfulness of processing
carried out before consent was withdrawn.
After consent is withdrawn, the website updates the relevant
Google Consent Mode states, attempts to remove applicable Google
cookies stored on the current domain, and applies the updated
settings on subsequent page loads.
You may also delete cookies and local storage manually through
your browser settings.
10. Browser Controls
Most browsers allow you to:
- View stored cookies
- Delete individual cookies
- Delete all cookies
- Block cookies from selected websites
- Block third-party cookies
- Clear browser local storage
- Delete stored information when the browser closes
The available settings and instructions depend on the browser
and device you use.
Blocking all cookies may affect website functionality. Clearing
the local storage used to save your Cookie Preferences will
normally cause the cookie banner to appear again during a future
visit.
11. Embedded Content and Third-Party Services
Some pages may contain content or services provided by third
parties, such as:
- Embedded videos
- Maps
- Social-media content
- Review widgets
- Online chat tools
- Form-security or anti-spam services
- Analytics and advertising services
Third-party providers may use their own cookies or similar
technologies and process information according to their own
privacy policies.
Where technically applicable, we will seek to prevent
non-essential third-party storage from being activated until
you provide the relevant consent.
If we add or remove a third-party service, we may update this
Cookie Policy and the technologies table above.
12. International Data Processing
Some third-party service providers may process information in
countries other than the country in which you are located.
Where required by applicable data-protection law, we take
reasonable steps to use service providers and contractual or
organisational safeguards intended to protect personal
information during international processing or transfer.
Further information about how we process personal information is
available in our
Privacy Policy.
13. Updates to This Cookie Policy
We may update this Cookie Policy when:
- We add, remove, or change website services
- We change our Analytics or Advertising tools
- Third-party cookies or retention periods change
- Our consent-management implementation changes
- Applicable legal or regulatory requirements change
When changes are made, we will revise the “Last updated” date at
the top of this page.
Where appropriate, we may ask you to provide your Cookie
Preferences again.
14. Contact Us
For questions about this Cookie Policy or our use of cookies and
similar technologies, please contact:
Shenzhen Funder Industrial Co., Ltd.
Brand: FunderLED
Website: https://funderled.com/
Email:norman@funderled.com
Address: 65 Chuangyi Road, Gaoheng Community, Dalong Subdistrict, Longhua District, Shenzhen City, Guangdong Province, China
You may also contact us through the contact form available on
our website.